Driving revenue growth in this economy is a bit like mushing through molasses. Think about it: top speeds on the 1,000-mile-long Iditarod dog sled race are only about 18 mph across snow and ice. 
And then there is that matter of molasses. Molasses is full of starch, which is sticky and tends to glob together. And the lower the temperature, the slower the molasses pour. Our molasses economy needs a dose of Keynesian animal spirits  to raise the temperature and get the molasses flowing again.
What can we do in the meantime? Take a few CPR lessons from the mushers:
- Calories –Sled dogs on the Iditarod can consume as many as 10,000 calories per day. Likewise, owner/CEOs must keep their teams well fed. That includes the proper care and feeding of your people, as well as the proper maintenance and repair of all other important business assets. Now is not the time to skimp on maintaining your edge.
- Pacing – Mushers know that jumping the gun to get a head start on competitors can be self-defeating because it’s a long endurance race, not a sprint. Sprinting is for emergencies and the finish line. At all other times, the focus should be on quality, customer service and satisfaction – keep them and keep them coming back.
- Rest – That long, hard sledding requires periodic rest and restoration to prevent collapse. As a recovering workaholic, I can personally attest to the reality of diminishing returns, and that goes double for the other members of your team. Drive hard, but make those rest breaks real and refreshing. Otherwise, they are just a waste of time.
Be ready – those animal spirits will return.
 Chicago musher takes on Alaska’s Iditarod - http://www.suntimes.com/lifestyles/travel/2093135,iditarod-alaska-dog-race-moon-031010.article
 “a spontaneous urge to action rather than inaction” often measured in terms of consumer confidence - http://en.wikipedia.org/wiki/Animal_spirits_%28Keynes%29