Positioning is the other side of the timing coin. If timing is critical to success, then being in the right Place at the right time is equally important.
Take the recent New York Knicks phenomenon Jeremy Lin. He's smart, but he played basketball at Harvard, was not drafted by any NBA team, had been cut by two other NBA teams and was at risk of being cut by the Knicks when the confluence of Knicks player injuries and absences created an opportunity for Lin to show what he could do. He was in the right place at the right time.
So how do you position yourself to be in the right place?
Some of it is frequently attributed to luck, but if you subscribe to the belief of many that you create your own luck, then positioning becomes everything.
One of the greatest marketing books ever written, Positioning: The Battle for Your Mind, is all about how to position your product or service for success.
- Who are the potential customers?
- Where are they?
- What are there needs?
- How do you ensure that your prospective customers can find your product or service when the need arises?
Positioning is a classic still very much worth reading and re-reading.