The theme of “Companies in Transition” this month is increasing
revenues through better market
intelligence. While few mid-sized companies can afford customized market
research, every company can benefit from an on-going program to gather and
analyze information (“intelligence”) about the markets in which it operates. Effective
business strategies are dependent upon continual assessments of the available market
opportunities and the related obstacles to success. The first step in that process
is to get the facts!
We hope you enjoy this issue of “Companies in Transition.”
Wayne Wilson