Every successful business enterprise relies on a core strategy or strategies as its guiding principle(s), sometimes referred to as its unique selling proposition or USP. (Successful USPs are often simple yet elegant, such as BMW's "The Ultimate Driving Machine" or Avis' "We try harder.") As businesses and the markets they serve evolve, these strategies must also evolve to keep pace with, or better yet leap frog, the competition; nothing lasts forever.
We will work with you to clarify, re-focus, and expand your business strategies to better map with the marketplace and your potential opportunities.
