Think accurately. Plan carefully. TAKE ACTION! [1]
ACTION is the critical ingredient in your success plan recipe. Nothing will happen until you actually do something. Taking action means carrying out those specific tasks, which you have previously defined as essential to the achievement of your success plan.
Effective action is planned, purposeful, productive, and prefatory. What do we mean?
- Planned –based on careful analysis about what will be required to accomplish your goals
- Purposeful – addresses the specific tasks, which need to be carried out at a particular point in time
- Productive – achieves its intended effect
- Prefatory – leads naturally to the next steps and actions required by your plan
Here are some examples:
- A senior sales rep rapidly penetrated a new market niche by identifying and cultivating key referral sources, immediately responding to requests for quotations or other information, regularly looping back with her referral sources, ensuring accurate and timely order execution through personal follow up, and quickly resolving all service issues.
- A personal computer reseller dramatically accelerated its sales growth by creating the industry’s first overnight shipping capability. The company formed a strategic alliance with a national carrier, re-located its distribution facilities, extended its order cutoff times, promoted the new service widely, and re-organized its workforce to ensure plan execution.
Actions do indeed speak louder than words.
[1] This is the third article in a series illustrating the principles of The Success Process.
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