Anyone who has ever attempted to lose weight hates counting calories. And yet the quantity, type and frequency of caloric intake largely govern whether a dieter will reach his/her goal.
Businesses must also count their calories. Spending cash is the business equivalent of calories. Like foods, there are several types of calories:
- Muscle building calories from proteins – strategic investments in products, services, and processes
- High-energy carbohydrates – operating expenses that support effective production, sales and marketing, and customer service
- Empty calories like alcohol – spending on perks and overhead items that do not contribute to the business’ success and which would never be missed by customers
What kind of calories are you feeding your business?
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